The Art Of Building A Fan Base Or Brand: Social Media Marketing

No matter what you do, you can’t build a loyal fanbase on social media marketing alone. You need to connect with them in person and make sure they know you’re listening to them. But if you want to get started building an audience online, here are some tips:

Listen To Your Followers

When you’re building a loyal fanbase, it’s important to listen to your followers. Listen to what they say and respond to comments and messages on social media. Being open to feedback will help you create better content in the future.

Ask for feedback by posting polls or questionnaires on your page or group page. You can also try running contests where people have to answer questions about themselves in order for them to enter the contest (for example: “What is your favorite color?”). The more transparent you are with fans about who they are interacting with and why, the more likely they’ll feel like part of something special!

Respond To Comments And Messages Promptly

Responding to comments and messages promptly is a sign of respect, even if you disagree with the comment. You can respond in your own voice or have someone else respond on your behalf.

Whether it’s done by you or someone else on your team, responding to social media messages allows you to show fans that their voices matter and are being heard.

Keep In Touch With Your Community

It’s important to remember that SMM is a two-way street, and it’s not just about you getting people to follow you and like your posts. You need to be engaging with them as well!

Reply to comments and messages, ask questions about what they think of a new product or service, share other people’s content (including competitors) if it adds value for the conversation at hand – this all helps build trust between yourself and those who follow you online.

Promote Other People’s Content

One of the best ways to build SMM following is by promoting other people’s content. You can do this by reposting their stuff on your own page, or even sharing it with them directly.

It’s important not to overdo it though–if you start reposting other people’s stuff too much and all that shows up in their feed is your posts, then they’ll probably unfollow you! Try mixing things up with some original content as well (like photos from events).


Remember to be yourself, and don’t try to oversell your work. You’ll get more followers if they see that you’re someone they can relate to–and remember that social media is about having fun!