Taking Advantage Of The YouTube-Google Relationship

If you have a business, you’ve probably thought about using YouTube together with Google to promote it. After all, YouTube is one of the most popular sites on the internet with over 3 billion viewers per month. But what do all those numbers really mean for your business?

Higher Search Rankings

You can use YouTube to build links that will help your website rank higher in search results. This is because YouTube videos are indexed and ranked by Google, the world’s largest search engine.

Google uses a variety of factors when determining how to rank websites in its search results. The more backlinks you have, the higher your site will tend to rank on Google’s first page or two!

Building links through YouTube is an easy way for businesses with little time or money available for marketing activities to get started using social media effectively right away.

Direct sales

Another benefit of using YouTube and Google for business is that it’s a great way to sell directly to your customers. You can use these to sell your products and services directly to your customers, which is something that you can’t do through other social media channels.

• Direct response marketing: When people click on an ad or watch a video, they’re typically given the opportunity to buy something right away–and this type of direct response marketing has been shown to be extremely effective at converting viewers into buyers (upwards of 4x higher than banner ads).

• Building trust: If someone wants information about what kind of product or service you offer, then having videos available where people can watch them will help build trust in both you as an expert in this field, as well as whatever service/product being sold.


These platforms are a great way to build authority. When you’re on YouTube and Google, you can share your knowledge, expertise and experience. You can give people the benefit of your opinion. You can also show how passionate you are about what you do by sharing videos that reflect this passion. You can build trust with your audience by showing them how you solve problems or help people in some way.

Brand Awareness

The first thing you should know is that YouTube is the second largest search engine in the world. This means that people are going to be searching for videos related to your industry and they’re going to find yours when they do.

The second thing? YouTube has over a billion users who watch 4 billion hours of video per day on the platform–and this number keeps growing every single year! That’s why it’s so important for businesses (especially small businesses) to have their own presence on YouTube if they want customers coming back again and again…or even better: becoming loyal customers from day one!