If you’re not already optimizing your YouTube channel for search engines, you’re missing out on potential customers. If you use video as part of your business’s web presence, it’s essential to optimize the content so that it ranks highly in search results. Read on to learn about the best ways to optimize your YouTube for search engines.
Add A YouTube Channel Description
The first thing to do for better YouTube search engine optimization is to write a description for your channel. This will appear in search results and on YouTube when people are browsing channels, so you must use this space wisely.
The description should be brief and include keywords that describe what kind of content you upload, such as “animated sketches” or “comedy sketches.” It should also tell viewers what they can expect from subscribing to your channel, for example: “I’m a comedian who makes animated videos about my life as a millennial living in New York City.”
Add Title, Tags, And Annotations To Your YouTube Videos
You should optimize your YouTube channel for search engines by choosing a relevant category for your channel (e.g., “Comedy”) and adding it to the description field under “About” or “Info” on YouTube. You can also add relevant keywords to this description field to help with your YouTube channel’s search engine optimization as well.
Create An Optimized YouTube Video Thumbnail
When you’re creating a video thumbnail, it’s important to make sure that you’re using an image that is relevant to your content and large enough for search engines to see. This means creating a clear image that doesn’t have too much going on in the background and isn’t too small.
You also want to avoid blurry photos or those with dark backgrounds for your YouTube videos, as these can make it difficult for people searching on YouTube or search engines to find what they’re looking for quickly.
Host YouTube Videos On Your Own Domain Name
And finally, if you want to optimize your YouTube account for the most popular search engines today, one effective thing you should do is for you host YouTube videos on your own domain name.
For example, if you’re using YouTube as your main channel for uploading videos and posting content about your company or brand, then it would be best to use a domain related to the company. This will help search engines know what kind of content is being hosted on this site and give it more weight than if they were just stored under “YouTube”.