If you’re a business owner and you have a YouTube channel, it’s time to start broadcasting. Broadcasting on YouTube is easy. It’s just like streaming on other popular video streaming platforms today: You have to set up your video feed and then tell people where they can watch it. If you want to learn more about the best reasons to set up a livestream on YouTube Live for your business, read on.

Why Should You Broadcast On YouTube For Business?
YouTube is the second largest search engine and the largest video-sharing platform, used by billions of people, and it’s one of the first places people go to find the most reliable information about products and services.
Live videos on YouTube have a higher retention rate than regular videos. Your YouTube viewers are more likely to remember what you say when they’re watching live, so you can make sure that your message sticks with them long after they leave the stream or close their browser window (or phone).
And lastly, live videos on YouTube are easier to share on social media than other types of content like photos or GIFs–and those shares generate organic reach for free! This makes live streams an effective tool for generating leads at no cost other than time spent creating them in advance of broadcasts.
What Does A YouTube Channel Look Like When It’s Live?
When you are live on YouTube, your video will appear in a box on the right side of your YouTube channel. The said video box has two sections: one for the chat window and one for viewing stats.
The chat window of your live stream shows viewers’ comments as they write them, so you can interact with them during the broadcast. The number of YouTube viewers changes as people join and leave the stream, and this is called an “audience counter.”
Will People Tune In If You Do A Regular YouTube Video Series And Then Go Live?
You’ll need to build up a following by consistently posting YouTube videos. You can do this by uploading video content on YouTube regularly, or by doing something interesting or unique that will get people talking about it and sharing it with their friends.
If you want people to tune in to your YouTube Live when they see your stream pop up on their YouTube homepage, then make sure there’s something worth tuning in for! The more viewers who watch the first few minutes of your broadcast, the more likely others are going to stick around long. Make sure that you will always have good quality YouTube content above all else so that people will watch till the end!